By 1964, the full-size “muscle car” with the “big block” type motor occupied the American car market, and people clearly lacked a small sports car. The Ford Motor Company took advantage of this, creating not just a car of a completely new type for the United States, but also a whole new car class – “pony cars”, whose representatives are still produced. The history of the Mustang began in 1961, when, at the age of 36, Lee Iacocca was appointed Ford Division Vice President. The ambitious young man, who has gone from an ordinary car dealer to a vice-president of the company, very clearly imagined the look of a new car – the company’s flagship. He studied a large number of customer letters, conducted market research and came to the conclusion that focusing on the taste of young people will increase the profitability of production. This was the period of the post-war baby boom, and analysts argued that there would be 50% more people aged 15–29 in the next decade. Iacocca understood that the new generation would need a car with both an impressive appearance and a powerful engine. Considering all this, an image has taken shape – it should have been a four-seater car with two doors, 4.5 meters long, weighing about 1,100 kg and, most importantly, a selling price not exceeding $ 2,500. When Iacocca only conceived of the Mustang, there was one such model on the American market – an image has taken shape – it should have been a four-seater with two doors, 4.5 meters long, weighing about 1,100 kg and, most importantly, a selling price not exceeding $ 2,500. When Iacocca only conceived of the Mustang, there was one such model on the American market – an image has taken shape – it should have been a four-seater with two doors, 4.5 meters long, weighing about 1,100 kg and, most importantly, a selling price not exceeding $ 2,500. When Iacocca only conceived of the Mustang, there was one such model on the American market Chevrolet Corvette , which in turn competed with European cars.
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